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2/4 openStart
Case study · Restaurant

full kebab brand. 
Built from phone. 

Aussie Kebabs is launching in Dubai. I built their visual identity, menu photography, Talabat-ready imagery and launch package, without a single studio shoot.

Launch your restaurantZero photographer · ready before opening
BrandAussie Kebabs
VerticalFood & Beverage
StagePre-launch
PhotographerNone
The problem

The hidden cost of opening. 

Aussie Kebabs is opening their first Dubai location. Like every new restaurant, they faced the same hidden cost: visual content. Talabat thumbnails. Noon Food listings. Instagram feed. Printed menus. In-store screens. Launch ads. Every Dubai food photographer quoted AED 8,000 to 25,000 for the basic set, before paying for the actual shoot, food styling, props, retouching. For a pre-revenue restaurant, that is the wrong order of operations.

What I did

One phone roll, the whole launch. 

01

iPhone photos of every menu item: kebabs, wraps, sides, drinks

02

Campaign-quality AI food photography generated from each shot

03

Talabat-optimized square thumbnails, the format that actually converts

04

Instagram 4:5 grid imagery plus story-format crops

05

Printed menu visuals plus in-store digital screen content

06

Launch campaign creative for paid Meta and WhatsApp ads

07

Launch offer page with live pricing toggles

08

Full asset library auto-tagged for fast reuse

From the delivered set

The menu, developed. 

Full launch package. Zero photographer. Ready before the doors opened.

The whole visual identity exists before the first kebab is sold. Marketing can start the day they get their trade license, not three months later.

What a new restaurant actually needs

20 to 40 menu item photos

Talabat and Noon Food listings

Instagram launch grid

Printed menu visuals

In-store digital screens

Paid ad creative

WhatsApp marketing visuals

Logo and brand consistency

All of this from phone photos. All of this in days, not months.

Your restaurant next

Send me phone roll of the food. 

I develop it into the full launch set, finished to one standard, before you open.